Group 5 -- Clothing
In the clothing industry, advertisements use a range of tactics to engage their consumers such as the appeal of athletes, highly curated visuals, and product placement. By showcasing these things in action, they emphasize the versatility and reliability of the products. They also prioritize portraying the lifestyle aspect of the apparel, showing how it can be worn during day-to-day activities. Personal testimonies are also frequently incorporated where people are highlighting the products quality and dependability.
H&M
This H&M ad titled “Conscious Exclusive A/W20” showcases models carrying waste, highlighting how discarded and wasted materials are transformed into sustainable clothing, mixing high fashion with eco-friendly designs. It is packed with visually appealing transitions and vibrant colors which make it a highly effective advertisement.
North Face
The North Face ad, "Wherever You Go, We Go," showcases the brand’s reliable outdoor apparel and its emotional bond with it customers, suggesting their jackets are reliable through life's journeys. The ad uses intelligent product placement and visual effects to emphasize the brand's support, both literally and figuratively.
Nike
This Nike ad is targeting women and implicitly addresses the stigma around women in sports, specifically how they are always told they “can’t” do something . This ad works because it shows Nike’s unwavering support for and belief in women in sports.
Lululemon
This lululemon ad is mainly targeting younger women. It works because it focuses on showcasing lululemon’s clothing as active lifestyle apparel. It shows a series of clips of women using the apparel in day-to-day settings aside from just working out.
Under Armour
This Under Armour ad is targeted towards athletes using a series of clips of collegiate and professional athletes giving their personal testimonies about the brand. This works because it appeals to the athletes or people in general who look up to these role models.
Under Armour
Under Armour’s "The Only Way Is Through" ad emphasizes perseverance, showcasing athletes like Michael Phelps and Tom Brady pushing through obstacles, with the message that success comes from determination—and their gear fuels that drive. It highlights how Under Armour is more than just clothing; it's a symbol of motivation.
Under Armour
Under Armour’s "Rule Yourself" ad features Michael Phelps, a extraordinary swimmer with many accolades highlighting how Under Armour's products support every aspect of an athlete's journey, not just the big moments, targeting active individuals of all ages. Its targeting most physically active people in a variety of age ranges.
ZARA WOMAN
Zara's Spring Summer 2021 campaign focuses on creating a unique vibe through music, angles, and scenery, allowing the visuals to highlight the clothing and women, rather than just promoting specific products. The ad stands out by prioritizing the use of creating a atmosphere over direct sales lingo.
Uniqlo
Uniqlo's Spring/Summer 2023 ad promotes versatile, stylish attire for any activity, showing people enjoying various events in comfortable, accessible, and stylish clothing. The ad captures a happy, energetic vibe that highlights the collection's adaptability.
Fabletics
Fabletics' collaboration with Becky G, who is a Mexican- American pop star, targets women, especially in the Latino community, showcasing a diverse, versatile, and inclusive collection that fits any lifestyle while ensuring style and comfort. In the ad, they showcase different pieces in their collection that allows ease of styling depending on the occasion.
Puma X Fenty
Puma’s collaboration with Fenty is bold and stylish, using classical music and dynamic models to showcase active wear that transcends fitness, offering elevated fashion for all body types. In the ad, we hear classical music playing in the background while the models jump or dance, making this ad effective because it is showing how the brand is not just a basic active wear brand but can be can be styled for many different aesthetics and look elevated.
Puma
This ad from Puma is in collaboration with Squid Game, to integrate themselves into the current hype revolving around the show. The ad is shot almost as if it’s a scene from the show itself, which evokes the common practice of product placement, meant to target viewers of the show.
Reebok
Reebok's ad shows a variety of athletes who play different sports, and it is targeting those people who’s lives are all about sports and training. It is effective because it is motivational and speaks to those who are determined to be the best in what they do, making people more inclined to buy the brand because it shows that they understand the work and passion that goes behind what these athletes do.
Asics
Asics' "Move Your Body, Move Your Mind" ad promotes a lifestyle over products, targeting active adults (20s-50s) by highlighting the benefits of their athletic wear and shoes in enhancing physical and mental well-being. It’s attempting to convey that the acts being shown and narrated in the ad are all byproducts of using their product, in this case, athletic wear.