Cosmetic/Makeup Advertisements:
The beauty industry has come a long way in the last century. We’ve chosen 12 brands that exemplify the meaning of what beauty means in this generation. These brands share a commitment to promoting diversity and celebrating our unique differences and these advertisements are a powerful testament to that evolution. Without further ado, we present our blog! our blog and we hope you enjoy these ads as much as we do.
Rare beauty:
The launch of the Soft Pinch Liquid Contour features a diverse group of influencers: Daus Mendoza, Anastazia Dupee, Tatyana Lafata, Vidya Gopalan, Lisa Joy, and Melinda Berry. The diversity of these influencers will effectively reach a much broader “word of mouth” strategy.
“This is makeup made to feel good in, without hiding what makes you unique” - Rare Beauty. The ad perfectly embodies Rare Beauty's philosophy. Featuring a model with her natural freckles visible through light glowy makeup, it emphasizes embracing individuality. With a simple smile, the Ad conveys a message of positivity and authenticity by encouraging everyone to celebrate their unique beauty.
Rare beauty AD with Sephora
https://youtube.com/shorts/uatjQfbLLSk?si=Cm1sNFLSymS4EHfi
The ad’s main focal point is not the products, but the message of the company: “we belong to something beautiful.” It highlights everyday individuals who just want to feel beautiful in their own skin. This ad isn’t about selling products, it is about selling the idea of having a community, a safe space to be oneself.
Rare Beauty- Makeup Made To feel Good In
An ad not to promote the products but to sell the brand message “we belong to something beautiful.” Selena Gomez is selling the feel good feeling, by tugging on the heart strings of women. By instilling a sense of belonging and empowerment enabling them to feel as though they are part of a safe judgment free community.
The advertisement emphasizes not the promotion of products, but rather the essence of Selena Gomez—her personal story and the values she embodies. Her semicolon tattoo is a symbol of hope and mental health awareness, which her brand passionately supports.
Rare Beauty By Selena Gomez - Makeup Made To Feel Good In
This is a Rare Beauty campaign called “Every Side of You,” where she’s trying to appeal to a wider audience and make cosmetics be seen as a feel good item, not a high maintenance item.
In honor of Elton Johns’s AIDS Foundation: The Rocket Fund, features the launch of the Rocket Lip Collection by Charlotte Tilbury. Elton, dressed in a striking blue suit, stands prominently at the center, with Charlotte Tilbury beside him, showcasing her commitment to this important cause by making Elton the focal point of the ad.
Charlotte Tilbury, the British-based global mega-company, proudly introduces its first Trans and American spokesmodel and actor, Michaela Jaé Rodriguez. demonstrating its commitment to supporting the trans community.
The launch of the Pillow Talk collection highlights this commitment to inclusion by featuring models of all ages, body types, skin tones, and gender identities. The campaign’s message is clear: “The perfect shade for everyone.”
YSL Beauty has named ROSÉ from BlackPink as their global brand ambassador, tapping into her 83 million Instagram followers. Her new title reflects the increasing influence of Korean beauty all around the world.
The versatility of the same lipstick shade on various skin tones highlights YSL's commitment to inclusivity which demonstrates that their products are designed for skin tone.
Global superstar Dua Lipa, who boasts 87.3 million Instagram followers. Her music resonates with both millennial and Gen Z women, making her the ideal choice to represent the brand and to expand its reach to potential consumers in that demographic.
Fenty Beauty:
This ad not only showcases the vast number of shades in foundation that Fenty provides but it also promotes a sense of inclusivity and acceptance of diversity in an appealing way. This brings in a larger customer group that is usually unsatisfied and underrepresented by other cosmetic brands.
Opening with just a short snippet of Rihanna’s face, this video again showcases the diversity and universality of the many shades of Fenty Beauty concealer. The quick nostalgic shots of happy, laughing and poised women advertise a confidence and joy with the concealers, as if this concealer can help customers feel bold and beautiful in their own unique skin.
Campaign Ad for Lipstick Fenty Beauty
This advertisement presents bold colors to represent Fenty’s line of bold lipsticks. The ad features women of all color and ages and the music has a very dramatic and inspirational tone to it.
Dior Beauty:
This ad presents a young woman in a business suit and very sleek and professional makeup, with an up tune, fast-paces and edgy song. It presents the brand and its products (mascara, eyeliner, and blushes) as having very high quality while making the makeup look like it is both striking and edgy while being professional enough for a work environment.
This commercial has a very specific color palette that encompasses the entire line of Dior lip glosses and lip products which are known to be very feminine looking with packaging and are all plumping lip glosses. The models in the advertisement are all different ethnicities and that shows that this line of product and this product specifically is for everyone.
This flashy advertisement highlights the class and striking elegance that is promised with this high-end brand. The shots include the celebrity Anya Taylor-Joy and other models with various sequences of fabric and liquid glitter and gold. This dramatic use of textures and eye-catching glam is what makes it entertaining and appealing.
Clean bold-looking advertisements with well-known celebrities to express high quality and reliability.
Armani Beauty:
This ad highlights the quality of this silky smooth foundation with strong lighting, extreme close-ups, and dramatic slow-motion movements. The interactive movements between the fair-skinned celebrity (Sidney Sweeney) and the darker-skinned model give an almost ying-yang effect as does the mixing of the two foundations themselves.
Here, Armani Beauty focuses on the elegance of the product with instrumental classical music playing in the background as Sydney Sweeney dressed in a black silk dress is carefully floating and. Dancing in the air like a ballerina. Some closeups of the celebrity's face reveal long and luxurious looking lashes.
Gucci Beauty:
This Gucci Beauty ad is for people who love luxury makeup and bold fashion. It highlights uniqueness by featuring models with diverse looks, and rocking a red bold lip! It shows that makeup doesn’t have to be boring, you can use it to enhance your look and make your face look more lively!
Patrick Ta:
(https://www.sephora.com/productimages/sku/s2742492-av-7-zoom.jpg )
This Patrick Ta blush ad targets women looking for high-quality makeup products. The sleek packaging and a close-up picture of a clean looking woman with clear skin highlights the product’s minimalist aesthetic. The shade is called “Just Enough” and I believe it also references how the product has a 2-in-1 cream and powder blush combination, intending that it’s “just enough” / all a woman needs to put on her face.
Beauty That Brings You Out 2024
Patrick Ta’s "Beauty That Brings You Out” 2024 advertisement targets people interested in beauty products and personal care. The ad is very diverse/inclusive and emphasizes the power of their products, aiming to boost confidence and self-expression. Patrick Ta, the founder of the company, expresses through this ad how makeup can turn someone who was insecure into feeling empowered. He even showed pictures of the actors as little children and then showed the beautiful people that they developed into.
Makeup by Mario:
Makeup By Mario | Scultping Stick | Shop Now #SoftSculpt
The Makeup By Mario "Soft Sculpt Shaping Stick" ad targets makeup users who appreciate a good quality contouring stick. The product's dual-ended design simplifies contouring and snatches one’s face instantly. This video demonstrated how the girl’s face became lifted after applying this contour stick.
(https://www.makeupbymario.com/cdn/shop/files/Light_6.jpg?v=1719919769&width=2480 )
This ad for the Soft Sculpt Transforming Skin Enhancer not only showcases the product, but shows how Mario applies it to the face, along with which brush he uses and his favorite technique. By showing the founder of the company, Mario’s, tricks and secrets, it makes the audience feel a sense of trust and loyalty towards the brand.
One Size:
This campaign poster speaks a thousand words. Represented above are women with very drag style like makeup on in an ad for their setting spray which is meant to make cosmetics last for a very long duration on your face. In drag shows, makeup needs to be preserved perfectly so I think this art piece speaks for itself.
One/Size full beat foundation AD:
This commercial really captures the essence of one size with the colors and the fast paced influencer like editing. The bright red color palette and demonstrations of using the foundation itself make the ad very visually appealing.
This commercial is shot and directed in a very old fashioned manner, and it plays on Patrick Star’s personality too because the body double’s interactions are very self confident and playful. The ad all in all represents his brand and him, while also promoting their very effective product with clever wordplay.
Huda Beauty:
This ad clearly reiterates the point of the product and what it’s supposed to do. The ad is very eye catching, uses loud and upbeat music, and features Ms. Huda herself.
Rather than using a model Huda Kattan featuring her own products, untouched show that she stands by her product and sells a promise that her product works!
This commercial captures the essence of what I feel like the creator of this company wanted this specific eyeshadow palette to feel like. The picturization and the colors in the commercial are beautiful and they would really attract the eye of someone who likes beauty and fashion in general.
Mac Cosmetics:
Ad banner showcasing not only diversity in ethnicity, age and sex but also diversity in self-expression of aesthetic or visual preference and style.
The "ME, AS I AM" Middle East campaign by M·A·C Cosmetics
This striking and edgey video emphasizes Mac’s investement to the self-expression of diversity and uniqueness. Much like the trending Nike Superbowl comercial, this ad provokes deep feelings of overpowering gender roles and expectations with a call to action to express yourself as you are and want.
Thank You for listening!