Hershey
2024 Hershey's Milk Chocolate Bar "I Melt With You" Commercial
2024 Hershey's Milk Chocolate Bar "I Melt With You" Commercial
The irony of Hershey's 2024 "I Melt With You" commercial is that the brand tries to connect with consumers by using a song from the 80's that's aimed to feel both nostalgic and bring a sense of understanding that Hershey has with its audience. While the ad is very brief, running only 15 seconds long, the song choice is very purposeful as Hershey is trying to connect with a newer, younger audience with a young woman in the advertisement, while still catering to the older generations who have fond memories of enjoying the Hershey milk chocolate bar. Which is evident in the brand's song choice of "I Melt With You" by Modern English. The unwrapping and eating of the Hershey bar brings a sense of comfort and happiness that the brand wants to be associated with among consumers new and old.